Ghost Blogger for Law Firm Blogs

Not everyone is familiar with the concept of the ghost blogger even though most blogs you see on law firm websites are ghost-written. Most attorneys do not have the time or inclination to write blog posts every day or week. Whether you are a solo practitioner, large firm, or marketing professional working for law firms, it is critical to understand why you need to have a blog and what an effective ghost blogger can do for your practice.

What Does a Ghost Blogger Do?

  • I write blog posts for your firm’s blog, based on ideas, news, cases, legislation, or current events that you suggest and approve for your website.
  • You review, edit, approve, and adopt the ideas as your own. If you do not adopt the ideas as your own or they do not capture the ideas that you wanted to express, you can either edit the blog post or send me a request to edit the post for you with details about what you would change. There is no charge for a reasonable number of edits, and there is no charge if you do not accept the article.
  • You are given all intellectual property rights to the content that you have paid for and published. There is no “canned” content and there will be no duplication of the content that is published on your site. All content is original and is written for you or your firm.
  • You are responsible for the content on your websites and must ensure that it complies with your state’s ethics rules. You must correct any statements that may be false or misleading. In my opinion, you do not have an ethical obligation to provide a disclaimer for a ghost-writer when the work is a collaboration and the final product is adopted as your own, but you must make the final call on this based on your interpretation of your state’s ethics rules and any formal opinions interpreting them.

Wait, Why do I Need a Blog Again?

Most attorneys and other business owners understand that a well-written, relevant, and regularly updated blog is essential if you want your business to be found online. If you are not on board, you are most likely losing business on a regular basis as potential clients find your competitor’s website first. Regularly updated content that is keyword-relevant to the information contained on your website improves your placement in Google and other search engines. Well-written and interesting content will bring people back once they’ve seen it, increase your chances of getting inbound links to each post on your site, and therefore improve your site’s ranking in the search engines.

QLW can find the topics, research, and write your blog posts for you in most practice areas. Every blog post is researched and written in a style that you are comfortable with. Every post is proofread for accuracy, grammar, punctuation, and readability. Every post is subtly optimized for the practice areas in which you need a boost. Every post is written by a former attorney who cares about the ethics rules, who has over ten years’ experience blogging and promoting his own practice, and who will deliver on time every time.

If you don’t have a blog yet, or if your blog posts are being written by a non-lawyer who is under-performing, call or email to see how I can help. For blog posts, you do not pay anything until you approve of the work product so there is no risk or obligation on your part.

Comments are closed.